Promotion “Shell 70 Years"

On this occasion of Shell’s 70th birthday in Guatemala, SHELL alongside Televida launched the first interactive promotion for the brand.

The promotion was based in consuming a minimum of Q100.00 in Shell fuels, customers received a voucher with a unique code sent via text message to 8104 to participate in biweekly draws and win one of 70 trips all paid into the country, or 70 fuel vouchers per Q1, 000.00 each one.

While users had fun answering trivia questions, earned ringtones, cell balance, and text messages. This successful promotion lasted 56 days.