Everyone Wins with DEL FRUTAL

Everyone Wins with Del Frutal was a concept developed by Televida, leader in mobile marketing.

For this promotion more than 20 million juice cans with unique codes were printed, the cans also had printed the promotion mechanics, creating a powerful tool to release it.

Promoting “Everyone Wins with Del Frutal” caught consumers’ attention, which was reflected in the codes entered. The promotion lasted three months and gave thousands of daily prizes as ringtones, cell balance, SMS packages, and as a final draw a Yaris of the year, where all codes could participate.