Night Awards British American Tobacco

For this promotion Televida partnered with British American Tobacco in their "Nights Award" sponsored by the prestigious brand of cigarettes After Hours.

Customers participated sending the code that was in the bottom of the pack of cigarettes and won instant prizes such as cell balance and SMS. Also participated in weekly draws for laptops, iPods, cell phones and cash prizes.

The promotion was a success that reflected in an 8% of sales increases and in building a brand preference.