5th. Anniversary “Viva La Mañana” from Guatevision Channel

Televida supported local cable network Guatevision promoting its 5th anniversary of the highest-rated program: Viva La Mañana.

The promotion generated a high impact on the program and allowed viewers to participate and win great prizes, all without any additional cost to the channel.

Participants interacted in a trivia game with questions about TV presenters, and had a chance to win a Suzuki Maruti or a Caribbean cruise. The results exceeded expectations not only in terms of viewer participation, but also in economic benefits for the channel.