Movistar COLOMBIA Mundial 2010

In May 2010, Televida and Movistar launched a mega promotion SMS with the World Cup theme.


To participate in an interactive, innovative and full of awards trip, users sent via SMS the keyword. During the 60 days of the promotion, you could win a year of cell balance every day and a Chevrolet Aveo every Sunday.

Televida mobile marketing took care of everything: planning, financing and implementation of promotion and advertising in press, TV and radio, the legal logistics and tax permits, paperwork, and delivery of prizes. Televida took all the risk of the project and it exceeded its goals and ended with great success.