World Cup Promotion CLARO 2010

Again Claro chose Televida mobile marketing to design and implement World Cup super-promotion  "Free Plasmas" in Central America,

which lasted two months and was released through an aggressive media campaign, including TV, print, radio and billboards, among others.

The innovative promotion focused on World Cup 2010, content was implemented in Guatemala, El Salvador, Nicaragua and Honduras. Users texted to participate and win fabulous prizes such as Sony LCD TVs daily, weekly $ 10,000 and $ 50,000 at the end of the promotion, which was the largest in the region during the period of the World Cup. The results were a total success, the highest record for users redemption was achieved, exceeding all expectations.