A True Christmas with Claro (Central America)

In November 2009, under a powerful uniform concept, Televida and Claro launched a mega SMS contest in four countries in Central America at the same time.

To participate in an incredible interactive journey, full of surprises and gifts, Claro users in each country, sent a keyword.

Televida mobile marketing, planned, financed and successfully executed the promotion. Televida was responsible for press advertising, TV, as well as cash prizes, the winners, the legal logistics and tax permits, paperwork and prizes delivery. Televida assumed all project risk, exceeded their goals and successfully concluded the largest and most complex promotion ever made in the region.